Аннотации:
В статье рассматриваются различные внешние факторы, оказывающие воздействие на разработку и выбор экспортной стратегии предприятия. Предложена система показателей, характеризующих выделенные факторы внешней среды, оказывающие влияние на частотные экспортные стратегии предприятия.
In markets that differ significantky from the domestic market, some products may have limited potential. Those differences may be climate and environmental factors, social and cultural factors, local availability of raw materials or product alternatives, lower wage costs, lower purchasing power, the availability of foreign exchange, government import controls, and many other factors, if a product is successful in the domestic market, one strategy for export success may be a careful analysis of why it sells here, followed by a selection of similar markets abroad. The present article contains the research of the influence of external factors on strategy for export.
